Chief Commercial Officer
Ms. Petrini is a recognized commercial executive and industry leader with more than 25 years of experience in developing and executing successful commercial strategies from concept development to global launches, bringing important therapies to market, building and growing businesses and brands at different stages of their life cycle.
Prior to joining Aravive as Chief Commercial Officer, Ms. Petrini founded and served as President of Decode Consulting LLC, a boutique advisory firm to the Health and Life Sciences industries. Her firm focused on go-to-market strategies for first product commercialization, global launch readiness, label optimization, multiple indication assessments, LCM strategies and marketing plans for pharma, medical devices and OTC products in Oncology, Rare Diseases, CNS, Dermatology, Cardiovascular and Endocrinology, including leadership and operational core roles in four successful US/global launches. She has advised leading Fortune 500 technology, media, and publishing companies in groundbreaking pharma/health focused product development.
Prior to starting her advisory firm, Ms. Petrini was Global Senior Vice President at Everyday Health, Inc. In this capacity, she was responsible for supporting the design of commercial strategies based on consumer and professional analytics for brands in multiple therapeutic areas for top 10 Global Pharmaceutical companies and their products, shaping and supporting their commercial strategy at different times in their life cycle, from pre-launch planning to LOE.
Previously Ms. Petrini served as Senior Vice President at comScore Inc, developing, and leading the Healthcare, Life Sciences and Consumer Packaged Goods Verticals. In this role, Caroline oversaw large multifunctional teams, set strategy, and managed P&L. She also held several marketing and strategy related positions, designed, and implemented reporting platforms, developed syndicated and custom primary and secondary research methodologies, performed industry analyses, Category Management analysis, managed and trained data analysts, sales, and client services functions.
Ms. Petrini earned an MBA Magna Cum Laude from George Washington University in 1998, and a BA in International Relations Magna Cum Laude from the Universidad del Salvador, Argentina in 1993.